Tag: Zamani Xolo

  • Fully Automated Luxury Influencer a film by Cuss Group // The Centre for the Less Good Idea

    Cuss Group was founded in 2011 by Ravi Govender, Jamal Nxedlana and Zamani Xolo. Standing out as one of the first South African arts collective focussing on digital technologies, they don’t need much of an introduction. Since their formation they have gone viral and infiltrated a variety of spaces such as Internet cafes and hair salons in South Africa, car booths in Zimbabwe, MoMa in Poland and gallery and project spaces in Switzerland, Australia and London. Over time the collective has expanded to include Lex Trickett and Christopher McMichael. Their most recent project, ‘Fully Automated Luxury Influencer’ is an immersive film experience and will be showcased as a part of Season 2 by the Centre of the Less Good Idea, co-curated by our co-founder Jamal Nxedlana. “Fully Automated Luxury Influencer uses the genre tropes of science fiction and horror to map the surreal and baroque dimensions of influence”.

    “Our conceptual focus is on the rise of ‘influencer culture’, a contemporary corporate strategy in which a brand symbiotically attaches itself to an existent consumer group. Marketing discourse presents this as a mutually beneficial relationship but we can’t help but see the darker, and parasitic ramifications of such attachment.” Cuss Group explains further that influencer culture materializes from fast paced media evolution, technology and commodity.

    “Politically, individual influencers and small groups can increasingly mobilize extremist sentiments to leverage themselves into power, as more saliently evidenced in the rise of Donald Trump.” They continue to say that this influence is mediated across esoteric assemblies of secret algorithms, corporate lobbying, government psychological operations, and emotional engineering. Cuss Group expresses that the concept of the influencer is vague and functionally endless. They state that the influencer seems to be a strategy of power that is flawlessly aligned for the era of augmented reality which is mediated through social media experiences as well as the Internet.

    Their aim however is not to create a literal, sociological treatise but to examine the various facets found in contemporary influence through the use of an extended metaphor. “We want to use the genre tropes of science fiction and horror to map the surreal and baroque dimensions of influence.” ‘Fully Automated Luxury Influencer’ focuses on the parasitic aspects of influencer culture, of a cognitive virus infestation, that distorts and re-creates a new reality in perverse ways. Their approach to this project was influenced by the tradition of pulp films with a political narrative. Specifically they list ‘They Live to Get Out’ a film depicting monstrosity that functions as grotesque commentary on a twisted reality as inspiration.

    ‘Fully Automated Luxury Influencer’ is set in a postcolonial Johannesburg metropolis, embodying the extremes of late capitalism. Decaying slums are towered over with menace by shiny corporate headquarters, threatening over the site like large unwelcome spaceships. Toxic mine dumps frame paranoid suburbs and the noiseless streets are fortified by military grade technology. The film shows however, that the city is also a cultural hub and the home of the latest mutations in style and sound. “With the help of the production network we already have in the city, we will tap into this aesthetic to produce a story of influence running amok.” It is a natural step for Cuss Group to move into influencer culture as their practice has always been deeply rooted in Internet culture and digital technology.

    Made up of three chapters, the film will be presented as a multiple screen installation from the 11th to the 14th October 2017 at The Centre for the Less Good Idea in Maboneng. The Cuss film experience will consist of live music, performances and DJ sets transporting sonic and visual narrative into real life. After each screening there will be an after party with musicians who formed a part of the film such as Zamani Xolo and Desire Marea from FAKA.

    Book Now For This Immersive Film Experience

    Credits

    Christopher McMichael – screenwriter

    Ravi Govender – Director/editor

    Jamal Nxedlana– art direction/director

    Lex Trickett – DIT/visual effects

    Zamani Xolo – sound design

    Allison Swank – Producer

    Mandisi Msingaphantsi – art direction

    Kutlwano Makgalemele– cinematographer

    Liezl Durand – sound

    Orli Meiri – make up

    Marchay Linderoth – hair

    Mimi Duma – hair

    Ndivhuwo Mokono – gaffer

    Nomxolisi Masango – camera assistant

    Sibusiso Mazibuko (CamChild) – camera assistant

    Ronewa Nekhambele – spark

    Vusani Mphepo – spark

    Wandisile (Wander) Boo – Production assistant

    Bobby Kamnga – Production Assitant

    Marcia Elizabeth – Art Asst./wardrobe

    Lebo Ramfate – art asst.

    Alex Higgins – drone operator

    actors:

    Amanda – Lisle Collins

    Oliver – Zenzelisphesihle “Sparky” Xulu

    Stakka – Langa Mavuso

    Felix – Jordan Major

    Security Official – Gerard Bester

    Security Official – Patricia Boyer

    Scientist – Haleigh Evans

    Syringe Scientist – Ayanda Nhlapo

    Nguni Security Guard (driver) – Nhlanhla

    Nguni Guard 2 – Cornwell Zulu

    Nguni Gaurd 3 – Thulani Zwane

    Robber – Desire Marea

    Street Vendor – Sparks

    Party extras:

    Themba Mashele

    Siya Myaka

    Barney Modise

  • CUSS Group at the Berlin Biennale; the glitchy underbelly to your interactive parameters

    CUSS Group, formed in 2011 by Ravi Govender, Jamal Nxedlana and Zamani Xolo, have been tsatsatsa since the get-go and need little introduction; they were South Africa’s first arts collective to focus on digital technologies and have, since then, gone viral, infiltrating a diversity of spaces; from car boots in Zimbabwe to MoMA in Poland, from internet cafes and hair salons in SA, to gallery and project spaces in Australia, Switzerland and London. They’ve morphed over time to include Lex Trickett and Christopher McMichael and are currently showing at the Berlin Biennale for Contemporary Art where they brought Philip Pilekjær on board as an extra bansela for the production of their installation titled Triomf Factory Shop.

    You check those lexicons? CUSS Group are informal architecture and transgressive neo-archive, constantly subverting the sexy terminology lubed-up by exclusive art institutions. They were ‘post-internet’, ‘super-hybridity’ before white-cubes latched that language… but that savvy can hijack what it wants coz CUSS Group made the gogqa*. Their mass aesthetic has never pandered to the violent atmospheres of those exclusionary spaces. Instead, they throw up rude questions in scandals of contact**; pixelating paranoid, annihilative renderings and frustrating the visions of regulative power. CG are an illicit economy with many usernames; they’re the glitchy underbelly to your interactive parameters, the errant bluescreen to your reductive protocols of modulation… and they’re bringing the noise in Berlin.

    Nguni Arts International, 2016. CUSS Group. Berlin Biennale installtion view 5

    Nguni Arts International, 2016. CUSS Group. Berlin Biennale installtion view 6

    Nguni Arts International, 2016. CUSS Group. Berlin Biennale installtion view 7

    Triomf Factory Shop is simulacra in iridescent disk-spin; it’s a swarm of diffused meaning, a passage of intensities and forces, turning the thing in on itself, manipulating the implications of the platform by hiding things in plain-sight. LCD insubordination and the semi-sleazy. Counter-culture’s too limited: it’s an exploit***. But you’ll probably be in-and-out in three seconds, waving your terms. At biennales, people stand in front of things just to say that they did. Cash ‘n carry, but can you smell the contraband? The seedy section and the illicit underhand. What you fronting for? You wanna put that on lay-bye? There could be sliding-doors but that would be too easy-access. You’ll probably take the cabinet for closed, miss the catalogue and the infinity curve, the repurposing of what remains after the bulldozers came and left. There’s history in the artifice and implications in that name; who’s triomf? Do some digging. Who gets to produce and export the images? This is surreptitious transfer; re-appropriated appropriation, co-option in a bad paint job and the resurrection of dead content. The TV’s running clandestine overproduction in a façade of daily routine. Excess in the understocked and the flickering light of uneven acknowledgements. Your ‘modernisms’ were misplaced at the start. Necromedia, narcomedia, publicity, packaging… are you live Tweeting?

    Angel Ho Red Devil courtesy Nguni Arts International

    We live in liquid evil times; there’s always a conversation behind closed doors, surveillance and (in)security.  Can CG talk-back through the insurgent entity of Nguni Arts International? Can borders be disassembled through the cultural institution’s smugglings of works by ANGEL-HO, FAKA, Megan Mace, and NTU? They’ll be projected from the back room beyond the counter of official presentation. Networks and interests- are they superficial? You think CG don’t know the complexities of representation and articulation? Laanie, they’re from SA, so you can keep your flat landscapes and definitions of ‘African contemporary’. You can have a piece… (you got a piece?)… but not of them. You think you can wear this is similar ways? It’s up for sale, so you can try. You got the scent and the seed and the beer and the swag? The economies of veering directions and of having to give up the answers. The traces of long discussions in price allocations and the interfaces between you. The intersection of algorithms. Torn-boxes toppling the finished product. Feedback from multiple micronarratives. You wanna instrumentalise this when you don’t speak the language? CG and the NAI are whistling codes above your warm beds.

    Don’t accept it’s unavailable, refresh a thousand times. It gets a bit fuzzy when the URL becomes IRL afterlife, when the young know the wool in advance. What did you expect? This is haptic device and here comes the jingle… you can take it away. Take the aesthetic to town. In-flight entertainment…  Did you lose your train of thought? Good, then you’re in. Shesha…


     

    * A ghost key used by car thieves to open and start a car

    ** Fanon made the observation in ‘A Dying Colonialism’, that once the colonial subjects’ vital capacities are co-opted by that system; “From this point on, the real values of the occupied quickly tend to acquire a clandestine form of existence. In the presence of the occupier, the occupied learns to dissemble, to resort to trickery. To the scandal of military occupation, he opposes a scandal of contact. Every contact between the occupied and the occupier is a falsehood” (1965: 65). This article suggests that something similar could be said for the work of CUSS Group in relation to neo-colonialisms. (Fanon, F. 1965, A Dying Colonialism. New York: Grove Press)

    *** Computer viruses “exploit the normal functioning of their host systems to produce more copies of themselves” (Galloway and Thacker 2007: 83). In other words, computer viruses thrive in monopolistic environments because they “take advantage of… standardisation and homogeneity to propagate through the network” (Galloway and Thacker 2007: 84). (Galloway, A. R, and Thacker, E. 2007, ‘The Exploit; A Theory of Networks’, Electronic Mediations, Vol. 21, Minneapolis, London: University of Minnesota Press)