Tag: WeHeartBeat

  • Ray-Ban Reinvention on Air campaign – The Clubmaster

    Ray-Ban Reinvention on Air campaign – The Clubmaster

    On the 7 March 2018, the first Ray-Ban Reinvention on Air performance and opinion platform for the future of South African music took place at Milk Bar, Keyes Avenue in Rosebank. For 4 consecutive weeks 8 artists will be celebrated over Thursdays and Fridays in conjunction with celebrating 4 of Ray-Ban’s iconic frames. The third week celebrated the Clubmaster.

    DJ, cinematographer and co-founder of weheartbeat Sims Phakisi joined host Reason in conversation and performance. When asked about our music industry Sims shared that, “South Africa is in an interesting time. One, everything in the world has been done except here. So everybody is trying to get here.”

    To catch up on the third conversation and performance at Milk Bar, have a listen to the podcast below.

  • Music and Technology at Fak’ugesi Festival

    Now in its 4th year, the Fak’ugesi African Digital Innovation Festival is a celebration of technology, creativity, collaboration and innovation from across the African continent. The festival includes a range of seminars, talks, exhibitions, workshops, hack-a- thons, films, artists, games, innovation riots and music. With highlights including the Fak’ugesi Conference, Making Weekend as well as Fak’ugesi Beat, a new curatorial partnership with WeHeartBeat that focuses on beats, music and technology.

    The Fak’ugesi Beats program is multifaceted and includes the week-long Fak’ugesi Beats Lab workshop, the curation of panels at the Fak’ugesi Conference and the Fak’ugesi Beats Bloc Party which sees the festival outcomes come to life. Red Bull Studios Johannesburg at the Tshimologong Precinct will play host to the workshop which includes Soulection’s Hannah Faith, videographer Foxy Neela, French Soulection beatmaker Evil Needle, Swiss beatmaker Melodinsfonie, alongside the local Mante Ribane and the Dear Ribane collective working on a collaborative piece the result of which will be showcased at the Block Party and also see the work pressed to vinyl.

    Two of the panels at the Fak’ugesi Conference will be examining the influence of technology on music. ‘Future Beats’ features Joe Kay, founder of Soulection and pioneer of the Future Beats sound, Evil Needle and trap jazz pioneer Masego. The conversation will look at how the digital age as influenced new genres in music and what this means for musicians and artists as a whole. The second panel discussion ‘Sonic Visions’ will be an examination examination of collaboration between film, design and music. With a panel that features singer Nonku Phiri & Rendani Nemakhavhani who collaborated together on a music film, Foxy Neela, Hannah Faith, Mahaneela Choudhury-Reid of WeAreInBloom, and Benoit Hicke of the French F.A.M.E Festival the aim is to have a playful conversation that engages with the audience.

    The Free Workshop Program at the Making Weekend allows the public to gain hands on experience in areas from programming and creating gaming controllers, to robotics and music & film. Led by French/American artist Yann Seznec, the workshop ‘Room to Play’ explores the world of DIY musical controllers and instruments. Making use of everyday objects the workshop will challenge attendees to reimagine what a an instrument is and placing limitations on its function thus challenging the design strategy of commercial controllers. “How do you make a digital instrument that’s more difficult to play? And then thus what kind of questions does that open up?” asks Yann Seznec.

    According to Seznec DIY musical controllers and instruments have had a large impact on the performance of electronic music. “It means that you can do electronic music performances that are more meaningful to an audience. One of the big changes in electronic music in the last 10/15 years was that everything could be done on a laptop. With the downside of it being pretty uninteresting. I think what’s nice about DIY instruments is that it brings new methods of performance to the world,” notes Seznec.

    The Fak’ugesi African Digital Innovation Festival will culminate with the Fak’ugesi Beats Bloc Party which will feature the outcomes of the festival’s various collaborations as well as a selection of some of the finest local and international artists including Masego, Joe Kay, MNDSGN, Melodiesinfonie, Evil Needle, Hannah Faith, Nonku Phiri, Christian Tiger School and Petite Noir. “We’re trying to setup an international beat festival and present artists that we feel are making headway internationally and deserve platforms and deserve to be heard. So we feel like we’ve put together a really beautiful lineup,” says Dominique Soma of WeHeartBeat. “We’ve worked with artists that apply the traditional analog way of music making in terms of playing traditional instruments but then creating it in a digital space or through a digital process,” she adds.

    Unique on the continent in its offering, the Fak’ugesi African Digital Innovation Festival highlights the importance of the cross-over between culture, creativity and technology in Africa. With the addition of Fak’ugesi Beats the festival is examining the relationship between music and technology and this program will expand over the coming years. “We’re still looking to explore the relationship between the two spaces in the long term. Over the next few years you will see that crossover coming to life a little bit more,” notes Dominique Soma.

  • Bubblegum Club Stories

    Introducing our new feature: Bubblegum Club Stories. Each week we will put together a short video to let you know what has happened and what is happening in Johannesburg’s creative scene. We will be following creatives and giving you the scoop on what they are working on and what’s on their minds. We will be filling you in on cool events, parties, exhibitions, stores and what people are wearing the streets. Adding to this will be behind the scenes snippets from some of our shoots for our cover features.

    Our first episode features a party hosted by Weheartbeat at Poolside in Maboneng with Lowkey and special guest Eric Lau. We caught up with Urban Mosadi’s creative mind Tiisetso Molobi about the brand and what we can expect to see this year. We visited Dipstreet store and had a chat with owner Tusa Mamba about street fashion and what Dipstreet has to offer. For all the art lovers we include images of the collaborative exhibition by Ayanda Mabulu and James Delaney titled “Footprints on Commissioner Street 1886 – 2016”.

  • WeHeartBeat turns four this April; they’re celebrating by hosting The Mellow Orange Crew and dropping weekly mixes

    WeHeartbeat is a multi-media music platform encompassing a concept record store, live events, creative workshops, merch and exhibitions. The company is an international collective promoting black music and culture and will be celebrating its 4 year anniversary this April, with events hosting the Mellow Orange Crew (L.A) in Johannesburg and Cape Town.

    Here’s a mix is by Ohmega Watts, it’s the first of a four-part of a series curated by both Mellow orange and WeHeartBeat for the anniversary.

    This company is steeped in the sounds of black music including jazz, hip hop and soul. Through promoting events which feature excellent artists including Zaki Ibrahim, Eric Lau and Nonku Phiri, WeHeartBeat has become a fixture on the electronic and hip hop scene, a happy medium for heads and dancers.

    An event they hosted featuring Young Fathers is a highlight of my 2015, the show raised the roof in King Kong for an epic experience. The beauty of the brand is the welcome alternative they offer to the pressurized pubs and clubs that dominate public social interaction; places pushing alcohol rather than artistry.

    WeHeartBeat have integrated the soul and rebellion of black music into their brand; engendering spaces and events that stand out as celebrations of music and diversity.

    The WeHeartBeat store in Melville, is all wooden, with records featuring everyone from FKA Twigs to Blu and Exile stacked all over the walls. Go see it, you might score an opportunity to have tea with the founders; Dominique Soma and Sims Phakasi.  4 years of life, love and beats is no mean feat. To many more beautiful, soulful occasions and spaces celebrating the rich heritage of black culture and music.

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