Tag: Patrick Visser

  • OH OK debut lookbook // an orange filtered video of your 90s teen dreams

    A happy go lucky sound track. The colour orange. City scapes. Pretty youths hanging out. It’s a dream sequence isn’t it? No – it’s the debut lookbook for OH OK. Patrick Visser and Joni Blud are the founders of the new Capetonian street label. The pair have been working on the brand since the beginning of 2017. The launch event of the label happened two months ago at the Castle of Good Hope featuring Samiyam, Rose Bonica, FAKA, Stiff Pap, yoyo, the Stone Soup collective, DJ Lag and Uppercut. Today their debut video lookbook is public, and I had an interview with them to find out more about their label, image and stylistic vices of insane orange tones, real oranges and youths.

    Patrick tells me that the lookbook was shot by Martin Magner over three weekends at the homes of different friends. “We incorporated photos of everyday orange that Joni and I had taken around Cape Town and taken on a recent trip I took to New York.” While shooting the lookbook, Joni and Patrick used Martin’s mom’s handheld video camera and shot behind the scenes footage. Their footage included any orange objects that were spotted while travelling to the various locations where the shoot took place. A week and a half ago OH OK was launched at the Joe Soap Laundromat in Cape Town fitted with a pop-up shop. After the pop-up shop followed the premiere screening of the video lookbook at The Labia with The big Lebowski as desert.

    “With OH OK we pride ourselves in the fact that everything is done in-house or in collaboration with like minded individuals and friends. We want to place a strong emphasis on quality, sincerity and comfort. Everything we put out into the world is developed by us from concept to creation. OH OK is a multi-disciplinary brand with the main focus of clothing but we also plan on doing more interesting, big events.”

    Patrick tells me that the film materialized as documentation of the photo shoot for the lookbook. This can be seen when looking at the stylistic film piece, as it seems to be built on super cuts that flow into each other with ease. Joni explains that they decided to use their friends’ homes as backdrops for the debut lookbook as they wanted to be in a space where their friends, who also happen to be their models, would feel the most comfortable.

    “I think we want to leave a bit open for interpretation and have people feel a bit more with this one as it’s the first thing we have put out.” Their intent of having you feel more was achieved in my opinion as the footage that was collected was authentic considering that it was documentary footage. The realness of the models and their relatable nature combined with ice lollies, sparklers, and the way that they all appear to know each other makes the viewer comfortable. Watching this lookbook brought up past memories of chill sessions with my friends at our homes. The use of the handheld video camera affected the colour and characteristics of the piece and as it feels like a home movie from the 90s, it contributes to creating feelings of warm nostalgia.

    The choice of analogue photography came about as Patrick explains: “We wanted to incorporate our son, James Nash into the shoot as we believe he has a lot of potential. James is most comfortable on film and we wanted to capture raw, real moments. Plus, it looks really nice.” Their choice of analogue imagery displays well accompanied with the handheld video lookbook as the styles feed off one another.

    When asked about the name for the label Joni says, “The name OH OK came about really quite simply. We’ve always felt drawn to names that are simple and concise and that somewhat find their way into everyday speech. I mean, I think we say ‘Oh Okay’ unintentionally like 432 times day. Furthermore, aesthetically it looks cool and lends itself to looking good in various ways or forms.”

    Joni explains their design choices and colour schemes as follows: “The orange came about just because it was a colour we were both really into at the time (still are) and thought it was also a super underrated colour despite its honest vibrancy. The clean, minimalism just came about naturally, but more so I guess because we wanted to design something that was understated and have each item speak for itself through it’s fit rather and quality rather then have it distract people through some elaborate design.”

    Not wanting to put themselves into a box or cater for a niche market, Joni and Patrick designed a range that is gender fluid. They explain that it was more for them than it is in any way trying to abide to hype. “At the end of the day, were just want to create comfortable, honest clothes we would wear everyday, because that’s really all it is, it’s just clothing?” The irony in Joni’s last response is an indication for me that OH OK is more than just a fashion label and has the potential to grow into a lifestyle which could be easily achieved as its creators have been known for event organizing. Their video lookbook debut pays testament to this notion.

    Credits:

    Concept, direction and videography by OH OK
    Edit by James Blyth
    Starring Alexander Pankiv-Greene
    Athena Strates
    Daniel Lidchi
    Hana Sho
    Hannah Mather
    Joni Blud
    Michael Du Toit
    Omri Dahan
    Thato Mabalayo
    Tiffany Schouw
    Tshepo Sedibe
    James Nash
    ‘For Now We’re Young’ performed by Beach Party

    James Nash shot the behind the scenes lookbook.

    Photo lookbook was shot by Martin Magner.
  • The Olugbenga Experience – YOH House Party

    I’m standing in the garden area of an undisclosed town house in Vredehoek, Cape Town, with a sticker of a crude but charmingly-drawn house on my shoulder. The picture of the house had been fashioned out of three letters that Cape Town nightlife had come to know well over the years: YOH.

    If this sticker was stuck somewhere on your body, that meant that you were allowed to walk through the front door of the first instalment of YOH Experiences – “a series of irregular, curated sonic and visual experiences at different, unusual venues to broaden your horizons – brought to you by YOH”. For one night, Patrick Visser’s team and their arsenal of glitter, balloons and other novelty party-store supplies had taken over someone’s home (assumedly with their consent) to throw the YOH House Party.

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    Dangerously-mixed drinks, damaged property and potentially bruised reputations are some of the typical tropes of a house party that have been established by numerous American teen movies. But this house party had something that set it apart from all the others that had attempted to replicate that same debauched formula: a killer lineup of DJs that included newcomers yoyo and Jakinda; veteran disk jockey and record collector Pierre-Estienne; and the headliner of the evening: Olugbenga.

    In the garden where I had stepped out to cool off from an exceptionally burning set executed by Pierre-Estienne, Olugbenga is hanging out and getting acquainted with some of the characters of the Cape Town club scene. I didn’t see a sticker anywhere on him, but (as the bass player for the Mercury Award-nominated electronic indie giants Metronomy and an acclaimed songwriter/producer in his own right who assisted with some of the writing on Solange’s recent Billboard chart-topping album A Seat At The Table) he certainly has enough credentials to allow him to saunter into any house party without any questions being asked.

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    However, I did have a few questions that I wanted to ask him. I wanted to know when the last time he played at a house party was. I also wanted to know if his return to his home in Lagos, Nigeria, to shoot the video for his single “Silver Pixie, Iyawo Mi” in 2013 (the first time he had visited Lagos since he moved to the UK when he was 16, which was about 15 years prior to shooting of the video) had sparked his intrigue to visit other African countries such as South Africa. I also wondered if there were any plans to incorporate any more indigenous sounds that he might pick up for any future projects – similar to his work with Africa Express, for which he had produced a track entitled “Wade In The Water” that featured backing vocals from Brian Eno and Damon Albarn.

    However, as I finally get a chance to speak with Olugbenga, the conversation instead veers into talking about all of the touristy stuff that he’s done upon first arriving in Cape Town earlier that day and the barber shop that he had visited to freshen up before the gig. Before I can subtly try to slip a few of my prepped questions into the conversation, Olugbenga is quickly whisked away to begin preparing for his set.

    As Olugbenga leaves the garden, a guy who had been smelling the palms of his hands for a suspiciously long time approaches me and hands me a piece of lavender that he had picked from a bush that had been growing nearby. Noticing my disappointment in my failed interview attempt, he gives me a set of instructions before departing to the dance floor:

    “Rub this in your hands – it will help you.”

    I’m not entirely sure how this will help me come up with content for the article that I’m supposed to write but I oblige my new friend by lathering the lavender into my palms and giving them a good sniff. It didn’t really change anything, but my hands did smell almost as fresh as Olugbenga’s haircut. However, the absurdity of this interaction did make me realise that no one comes to a house party to focus on work – they come to just have fun, meet new people and sniff the miscellaneous substances that they are kindly willing to share with you. By which, of course, I mean lavender from the garden.

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    With my freshly perfumed palms, I set off to the dance floor to check out Olugbenga’s set that had just started. The lights had dimmed, the speakers were throbbing with ‘Gbenga’s set – ranging from Beyonce anthems to obscure Tame Impala remixes – and all of the YOH decorations were being euphorically trampled on by destructive dancing feet. And that’s all the analysis that I need to do. I decide to just enjoy the rest of Olugbenga’s set for the remainder of the evening and fully immerse myself in the YOH experience.

    At around 02:00 AM, when the everyone was being ushered out of the party so that the inevitable post-house party cleanup can begin, I see Olugbenga again and make no mention of the questions that I had prepared. Instead, I congratulate him on a tremendous set and wish him the best for his next two shows tomorrow. I then make my way out of the house to find the Uber that I had ordered – my palms still smelling of lavender and my sticker still on my shoulder.

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