Bubblegum Club

Tag: No Secrets

  • PURE wants you to treasure yourself

    “It was amazing being part of this collective voice but I had my own voice that I think for a while was dying to have its day,” explains PURE in an honest conversation about her decision to pursue a solo career. This has seen the former front-woman of Fruit & Veggies, and later The Pranks, do a 180 degree turn, both sonically and personally. “There’s always issues [in bands] and I was tired of that. In my life I was also approaching this massive shift. I stopped drinking. My daughter was the main beacon of light for this shift that happened. When I was fell pregnant it was a chaotic time. I was a mess. I was still in Fruit & Veggies to sum things up.”

    The shift that motherhood had catalysed led her to return to herself and to a type of simplicity that isn’t present in bands. “Soul, neo-soul and the voice prominent music was my first love, before I even got into the punk scene in Durban. I had this weird a cappella thing I used to do with my friends. I think in a sense it’s coming full circle of that. It’s so important because for a long time I’ve been pulled away from myself. Now it’s PURE. Now it’s time to focus on myself.”

    Inspired by a series of events that involved over consumption of drugs and alcohol, and culminated in a painful weekend spent in a tent at a festival dealing with the repercussions leading to an intense period of self-reflection, “Treasure”, the follow-up single to her debut “No Secrets”, explores themes of the self and how we so often neglect the world within oneself, trying to fill the void inside with worldly pleasures rather than through deep work from within. “The idea is to transcend into this glorious and magnificent being, rising high above and taking pride in the scars and pain that have brought you to this place. Projecting a future of hopefulness and powerful transformations through embracing the light as well as the dark in one’s own path.”

    The music video, co-directed by PURE alongside Bastien Lienardy, echoes this interplay between the light and dark parts of the self. A visual representation of a dream she had, the video shows the interplay between these two aspects of the self. “In the video you can see a little bit of friction, back and forth battles and it kind of represents how sometimes we try to fight that dark side but in all fairness it’s very much part of who we are. And the more we try and fight it, the more we give it power.”

    Having found her path this year, PURE is ready to forge ahead and start her journey as a solo artists. “I have a lot of plans for 2018. I feel like 2017 was a lot about getting into the rhythm of being a mom, juggling job, juggling career, trying to make time for this, trying to make time for that, and now I’ve found that balance. I really want to just spread my wings in 2018.”

    Photography by Nick Gorgon

  • Kyle Lewis – a passion for music videos

    Despite being the visionary behind the music videos for some of the leading names in the local scene, including Cassper Nyovest, Riky Rick, Nasty C, Khuli Chana, Tumi, The Parlotones and Toya Delazy, Kyle Lewis still views directing music videos as passion project. “The first thing to be sacrificed is mine pay and my producer’s pay. I want to pump all the money that I have into the visual. It’s important to me that it looks good and that the idea that’s in my mind is executed as well as I possibly can,” Kyle explains emphatically.

    With a bold visual style and thought-provoking concepts, Kyle’s work stands out from the standard performance videos that are so prevalent today. “Making straightforward performance videos are no longer appealing to me, because if you don’t make money from it you need to make it worth your while, and make something you’re really proud of.”

    Describing his aesthetic as dark, Kyle Lewis shies away from producing overly happy work. “Looking at the dark side of the human psyche has always been an interesting place for me because happiness and this frivolity is sometimes a mask we put on for darker inner feelings.” He attributes this attraction to darkness to his dad exposing him to bad horror films as a child. This darkness can be seen in videos such as Cassper Nyovest’s ‘War Ready’, Riky Rick’s ‘FUSEG’ and his most recent offering for Durban rapper Zakwe on his track ‘Zebentin’, featuring Cassper Nyovest & Musiholiq.

    Zebentin also features the artist Pure, who can be seen in ‘War Ready’ and ‘Good Girls’ too. Kyle directed the music video for her single ‘No Secrets’, and he  describes her as his new muse. “She’s willing. As long as it’s art she’s down for it.” The video is raw and real, with the performers completely naked and appearing without makeup or hair styling. “It was all about body positivity. I’m very proud of that one,” Kyle says.

    His videos also often feature more than just his creative vision, with Kyle getting hands on designing and making props such as masks, headpieces and wigs for his videos. “It started off with the necessity for me to make [props], and now it’s just become a thing,” he says showing me a wig he made that Pure wore in the ‘Zebentin’ video.

    From making his directorial debut with Locnville’s ‘Sun in my Pocket’, shot on a 5D and R2000 budget, to epic productions such as Nasty C’s ‘Bad Hair’ and Riky Rick’s ‘Exodus’, Kyle Lewis has grown as a director, becoming more comfortable with his vision and more deft at executing them. Music videos aren’t the end goal for Kyle who hopes to make the move into feature films in the future although he is very sensitive about storytelling in South Africa. “I’m very opinionated about who can tell whose story. That’s why I think horror is a good direction for me because I don’t necessarily have to make it anything cultural that I shouldn’t be saying.” With his bold aesthetic, a feature-length Kyle Lewis directed horror would be a visual feast.