Tag: Joni Blud

  • M(x) Blouse doesn’t have time for idiots

    M(x) Blouse doesn’t have time for idiots

    Joburg-based M(x) Blouse might rap, but they don’t consider themselves a hip-hop artist. Born at the end of 2016 as a creative outlet for KZN-born Sandiso Ngubane, M(x) Blouse’s first release was “WTF(SQUARED)” in collaboration with Joni Blud. The release made an impact and led to a performance at Braam’s Pussy Party and which was followed in May 2017 by the release of their debut EP ‘Believe the Bloom’. Produced with a heavy boom-bap influence and a lot of mistakes along the way thanks to naiveté, the EP nevertheless was a valuable learning for M(x) Blouse. “I think it’s true what they say, if you wanna do something, just jump in and hope to swim. Because after that I started seeing more interest from other people saying let’s work.”

    Fast-forward a year and the latest single from M(x) Blouse has sonically moved away from boom-bap, exploring areas such as kwaito and gqom. Produced by Thor Rixon, Stiff Pap’s Jakinda and Albany Lore, the track has helped M(x) Blouse push themselves as an artist. “It’s been amazing for me to just take a cue from them and how they do things and incorporating my rap into that. It’s opened up a huge scope for what I can do as an artist rather than trying to stick strictly to rapping in a hip-hop sense. So the growth has been crazy.” Another major growth-point for M(x) Blouse has been the switch to vernacular. “It just feels so comfortable, feels authentic, but I must add that I don’t necessarily feel like people rapping in English are not authentic. It would be a ridiculous notion to say that considering how much English is a part of our lives in South Africa. But for me specifically, writing in vernacular and mixing it with English just feels natural to me because that’s just how I speak.”

    The single, “Is’phukphuku”, Zulu for idiot, speaks of freedom and those that encroach on it, the idiot being those who restrict the freedoms of others trying to have a good time. “The beat to me just communicated a sense of freedom and I wasn’t necessarily thinking this is a song about freedom but that’s eventually what it came to be. In the second verse I talk about this dude who approaches a woman. She’s trying to have fun, he offers her a drink and she’s like ‘nah, I’m cool bra, but thanks’, but he takes that the wrong way and starts calling her a bitch. That to me is someone who is making a space unsafe for someone. That sort of became what the track is about, but it really didn’t start off that way, it just clicked in the end.”

    The video that accompanies the single is a visual feast featuring M(x) Blouse in South African fashion from the likes of ALC Man, Nicholas Coutts, with jewellery by Stefany Roup and Lorne, while dancers and supporting cast can be seen rocking Nicola W35T, and Art Club & Friends, with headgear by Crystal Birch. “I identify as non-binary. So it was important for me to express that stylistically, so the styling very much communicates that I’m not bound by gender in terms of what I wear. When you dress how you feel it doesn’t matter how you express yourself in terms of fashion. People always raise an eyebrow. So I really wanted a video that expressed that kind of quirk, if I can call it that, and being in a space as someone who is different you always seem like a fish out of water. I wanted to find a space where me and the people that I’m with would just look like a bunch of weirdos in the space, so we ended up going to a fish and chip shop!”

    An EP or album isn’t on the cards for the next year at least, but M(x) Bloue will be releasing music this year. “I do have one or two more singles that I want to put out before the end of the year, but there’s also the Thor Rixon collaboration which is a house track, I’m very excited about it.” They are also looking to perform more in 2018. “What I’ve been trying to do is, at least here in Joburg, gather like-minded artists and do our own shows. So I’m hoping that’s going to pan out real soon.”

    Having found a way to touch on social issues much like their hip-hop idols such as Nas and Lauryn Hill, without boxing themselves within hip-hop, M(x) Blouse is able to push themselves creatively. “I don’t even know what genre to say I am doing at the moment, but I’m happy to be exploring the limits of what I have to offer.”

    Credits:

    Photography – Aart Verrips

    Styling – Bee Diamondhead

  • OH OK debut lookbook // an orange filtered video of your 90s teen dreams

    A happy go lucky sound track. The colour orange. City scapes. Pretty youths hanging out. It’s a dream sequence isn’t it? No – it’s the debut lookbook for OH OK. Patrick Visser and Joni Blud are the founders of the new Capetonian street label. The pair have been working on the brand since the beginning of 2017. The launch event of the label happened two months ago at the Castle of Good Hope featuring Samiyam, Rose Bonica, FAKA, Stiff Pap, yoyo, the Stone Soup collective, DJ Lag and Uppercut. Today their debut video lookbook is public, and I had an interview with them to find out more about their label, image and stylistic vices of insane orange tones, real oranges and youths.

    Patrick tells me that the lookbook was shot by Martin Magner over three weekends at the homes of different friends. “We incorporated photos of everyday orange that Joni and I had taken around Cape Town and taken on a recent trip I took to New York.” While shooting the lookbook, Joni and Patrick used Martin’s mom’s handheld video camera and shot behind the scenes footage. Their footage included any orange objects that were spotted while travelling to the various locations where the shoot took place. A week and a half ago OH OK was launched at the Joe Soap Laundromat in Cape Town fitted with a pop-up shop. After the pop-up shop followed the premiere screening of the video lookbook at The Labia with The big Lebowski as desert.

    “With OH OK we pride ourselves in the fact that everything is done in-house or in collaboration with like minded individuals and friends. We want to place a strong emphasis on quality, sincerity and comfort. Everything we put out into the world is developed by us from concept to creation. OH OK is a multi-disciplinary brand with the main focus of clothing but we also plan on doing more interesting, big events.”

    Patrick tells me that the film materialized as documentation of the photo shoot for the lookbook. This can be seen when looking at the stylistic film piece, as it seems to be built on super cuts that flow into each other with ease. Joni explains that they decided to use their friends’ homes as backdrops for the debut lookbook as they wanted to be in a space where their friends, who also happen to be their models, would feel the most comfortable.

    “I think we want to leave a bit open for interpretation and have people feel a bit more with this one as it’s the first thing we have put out.” Their intent of having you feel more was achieved in my opinion as the footage that was collected was authentic considering that it was documentary footage. The realness of the models and their relatable nature combined with ice lollies, sparklers, and the way that they all appear to know each other makes the viewer comfortable. Watching this lookbook brought up past memories of chill sessions with my friends at our homes. The use of the handheld video camera affected the colour and characteristics of the piece and as it feels like a home movie from the 90s, it contributes to creating feelings of warm nostalgia.

    The choice of analogue photography came about as Patrick explains: “We wanted to incorporate our son, James Nash into the shoot as we believe he has a lot of potential. James is most comfortable on film and we wanted to capture raw, real moments. Plus, it looks really nice.” Their choice of analogue imagery displays well accompanied with the handheld video lookbook as the styles feed off one another.

    When asked about the name for the label Joni says, “The name OH OK came about really quite simply. We’ve always felt drawn to names that are simple and concise and that somewhat find their way into everyday speech. I mean, I think we say ‘Oh Okay’ unintentionally like 432 times day. Furthermore, aesthetically it looks cool and lends itself to looking good in various ways or forms.”

    Joni explains their design choices and colour schemes as follows: “The orange came about just because it was a colour we were both really into at the time (still are) and thought it was also a super underrated colour despite its honest vibrancy. The clean, minimalism just came about naturally, but more so I guess because we wanted to design something that was understated and have each item speak for itself through it’s fit rather and quality rather then have it distract people through some elaborate design.”

    Not wanting to put themselves into a box or cater for a niche market, Joni and Patrick designed a range that is gender fluid. They explain that it was more for them than it is in any way trying to abide to hype. “At the end of the day, were just want to create comfortable, honest clothes we would wear everyday, because that’s really all it is, it’s just clothing?” The irony in Joni’s last response is an indication for me that OH OK is more than just a fashion label and has the potential to grow into a lifestyle which could be easily achieved as its creators have been known for event organizing. Their video lookbook debut pays testament to this notion.

    Credits:

    Concept, direction and videography by OH OK
    Edit by James Blyth
    Starring Alexander Pankiv-Greene
    Athena Strates
    Daniel Lidchi
    Hana Sho
    Hannah Mather
    Joni Blud
    Michael Du Toit
    Omri Dahan
    Thato Mabalayo
    Tiffany Schouw
    Tshepo Sedibe
    James Nash
    ‘For Now We’re Young’ performed by Beach Party

    James Nash shot the behind the scenes lookbook.

    Photo lookbook was shot by Martin Magner.