Meeting someone face-to-face for the first time after an exchange of online chats and giggles can be quite daunting, even for the most confident of people. But there is nothing worse than finding out your date’s online persona does not translate into real life. Gone are the days of sitting through these terrible meet ups, where you politely nod and smile, secretly mad that your friend has not made the fake emergency call yet. Diesel has made sure that your next pair of jeans can help you avoid being trapped by such encounters. Inspired by unsuccessful love stories and online dating disasters, the Diesel JoggJeans are made for a quick getaway.
Models captured mid stride in the streets of Joburg, with styling and makeup channeling 90s skater boy and future warrior looks. This editorial forms part of a global campaign to let serial daters know that Diesel has their backs, and their butts, in these super comfy jeans. Not only will you leave your not so cool, kind of creepy date behind, but you will look great while you dash towards your Uber. Yes, this is the real life blue tick.
Diesel have also created a short film, with all too familiar dreadful date scenes, demonstrating how JoggJeans are an essential part of one’s runaway emergency kit.
Diesel JoggJeans – Made to run away.
Credits:
Photography and Styling – Jamal Nxedlana
MUA – Orli Meiri
Styling Assistant – Lebogang Ramphate
Models – Elle Rose van der Burg & Yemi Okesokun
