Tag: disruption

  • New label Section 8 uses fashion as a medium for disruption and critique

    New label Section 8 uses fashion as a medium for disruption and critique

    For their first season in 2017, the new fashion label Section 8 was surrounded by a cloud of mystery, as the designers wanted to remain anonymous. However, Vogue managed to do some digging and found out that London designer Ryohei Kawanishi and stylist Akeem Smith are rumoured to be a part of the team. The decision for the team to remain anonymous is political. It is in reaction to the times we live in, where everyone is looking for large scale attention and influence. What did attract much attention, however, was having the models for their debut collection walk down the runway with dead koi fish in their mouths. The shock this raised in audiences resembled the reasoning behind the seemingly outrageous gesture. It was playing on the idiom ‘a fish out of water’, referencing the fact that the Section 8 team are exploring a new territory together.

    Image from 032c

    The garments were inspired by what the team imagined an intern working in the Trump campaign would have worn – making the collection a commentary on the increased conservatism in America guided by Donald Trump. The business casual, office-to-evening designs were reminders of 80s and 90s silhouettes which collapsed and gave way over the bodies of the models. Bland colours were combined with the combination of re-worked low fashion garments.

    Building on the curiosity and fascination engendered from last season, Section 8 shared their latest ready-to-wear collection in a secluded church yard in Paris earlier this month . Titled ‘Free, white, and 21’ the runway saw models of colour wearing blonde wigs and blue contact lenses. The title is a phrase that appeared in multiple movies in the 20s and 30s in America, relating to unchecked and untamed privilege. Section 8 provocatively use the term as a reflection on its relevance in America today.

    Image from 032c

    Addressing sociopolitical and economic issues is the name of the game with this new label, and this is evident right from the label’s conception. Section 8 refers to a the low-income housing program in the US. The idea behind this is that instead of money being spent to build public housing, families are given vouchers to cover part or all of their renting costs from private property owners.

    Section 8 is demonstrating the importance of using fashion as a medium for disruption and critique. The fashion world has its eye on the label to see what they will come up with for their next collection.

    Image from 032c
    Image from 032c
    AW18 lookbook from Vogue
    AW18 lookbook from Vogue
    AW18 lookbook from Vogue
    AW18 lookbook from Vogue
    AW18 lookbook from Vogue
  • Prophere II, ‘OUR TURF’ lookbook

    Prophere II, ‘OUR TURF’ lookbook

    adidas Originals have released a brand-new silhouette for 2018, the second drop of Prophere. To support its launch adidas Originals commissioned art director, photographer and stylist, Gabrielle Kannemeyer to create a lookbook.

    Gabrielle captured some of her friends and collaborators who are multidisciplinary practitioners. The lookbook features Da Da Shiva, Luh’ra, Siya Andi Biyela, Chester Martinez and Tatenda Wekwatenzi; individuals that resonate with the fierceness of the Prophere silhouette and message.

    Gabrielle wanted to take photographs in a town where she grew up feeling quite isolated. Set in areas from Killarney Gardens to Somerset West, the aim for the shoot was the disruption of suburbia. Flames and colourful smoke took over as they navigated these spaces and made them, “our turf”.

    “Our Turf is a mindset we take with us wherever we go – a space that enables us to be 100% unapologetic about being who we are. A new generation is at the helm of a march into the future, our turf is boundless and infinite – anything we imagine to be, is.”

    Shoot Credits

    Da Da Shiva
    Siya Andi Biyela
    Luh’ra
    Tatenda Wekwatenza
    Chester Matinez
    Zakkiyya Abdurahman

    Produced by Melite Vivier
    Photography, casting and styling by Gabrielle Kannemeyer
    Photographic and fashion assistant – Yonela Makoba
    Make up by Neveen Scello

    Special thank you to Eddie Shamba for security, Doug from Stunt SA and Kofi Lartey for fire breathing.