Tag: creative economy

Dr Njoki Ngumi wears many hats in roles that stretch across various fields. As a result the word she uses to describe herself is “maker”, emphasising that her work transcends genre and medium. Her background in healthcare has helped her to cultivate her curiosity and care for small details, and this has continued to be useful to her in the arts space.

As a storyteller, she is currently obsessed with what can be obtained through collaboration and collective effort. “It’s been played to its tired cliché end on SO many mediocre TV programs, but truly? Groups of unlikely people achieving unlikely things is the whole entire wave. Nothing gimmicky – just mapping how people build bridges to each other and love and fight and love again, as they set large fires and take many names. I did an odd little thread once on Twitter that was about an elite cadre of femme/fem assassins, and a surprising number of people really loved it, and it was about just that – odd, fierce, unexpected togethernesses.”

Her storytelling style is in constant evolution. She loves drama, distance and spectacle, but is also wary of how this can sometimes privilege the story over allowing audiences to engage. On the other hand, she also enjoys more intimate weavings that require the audience’s participation in some way, resulting in a new energy or story at the end. Through this reflection, Njoki tries to find the balance in her storytelling to invite audiences into the worlds she creates or mirrors.

Another one of Njoki ‘s endeavors is her position as Head of Learning and Development at HEVA, an East African fund that invests in the transformative social and economic potential of the creative economy within the region. The development of HEVA Capital and HEVA Forum address the questions of how creative enterprises can get access to credit and how an enabling, progressive environment can be created for these businesses to grow. Within these two spaces, Njoki identifies knowledge gaps and interesting possibilities, and figures out ways in which creative enterprises can access them.

Working across disciplines is an important part of how Njoki frames her practice. Therefore, co-founding the Nest Collective was a no-brainer. She did  this in collaboration with 11 other  members, namely Olivia Ambani, Hope Bii, Jim Chuchu, Sunny Dolat, George Gachara, Njeri Gitungo, Kendi Kamwambia, Noel Kasyoka, Akati Khasiani, Mars and Wakiuru Njuguna. As a collective they are “a making, building multidisciplinary arts squad based in Nairobi that drops cultural bombs and then wears overalls to sort through the debris.” The collective was formed in reaction to the fact that mainstream spaces did not have room for audiences who were craving an engagement with work that is risky, quirky and odd. Since its inception in 2012 the collective has made films, visual art, music, work in fashion and write books. Each member of the collective has their area of expertise, but together they have built a think tank and creative melting pot for themselves. Through their collective they explore modern identities, re-imagine their pasts and remix their futures. Connected to this is how they unpack what it means to be young, contemporary and urban, as well as the possibilities of casting away existing scripts and design new outcomes.

Njoki has been invited to be one of the hosts for the Johannesburg Exchange under African Mobilities. This has an organic connection to the other projects and roles that she takes on. “AM [African Mobilities] is about transdisciplinary conversations, negotiating the vagaries and glories of urbanness and challenging realities with communities and collaboration, and this is already a huge part of the Nest’s – and my own – practice.” Her work fits so seamlessly into the agenda for the Johannesburg Exchange, and African Mobilities as a whole, that Njoki will be doing a public performance reading at the Exchange.

Reflecting on the importance of African Mobilities and the Exchanges they have hosted in multiple cities, Njoki stated that, “One of the most magic things about it is its determination to break knowledge and data out of ivory towers and bring it out directly to the people. We’re at a time now when knowledge sharing is possible in new and unprecedented ways because of the internet, but in many ways guides and people to open out and explore and explain new things in new ways are still so essential. That’s what AM is building, together with prioritizing multiple African perspectives.”

The Johannesburg Exchange is taking place from 22-24 February at Wits University and African Flavour Books in Braamfontein.