Bubblegum Club

Tag: Capsule collection

  • DOCC partners with the South African Depression and Anxiety Group for new capsule collection on suicide awareness

    DOCC partners with the South African Depression and Anxiety Group for new capsule collection on suicide awareness

    Trigger Warning: This article contains subject matter pertaining to depression, anxiety and suicide.

    The unconventional local streetwear designer and creator of DOCC, Nokana Mojapelo has done it once again. DOCC has recently released its 2018 Capsule Collection in partnership with the South African Depression and Anxiety Group (SADAG) with the leading intention of promoting suicide awareness. All proceeds from the capsule collection will go towards SADAG to aid in their advocacy.

    SUICIDE AWARENESS by DOCC is a concept range that is inspired by the death of Nokana’s close cousin who committed suicide. The concept range is strikingly brave, outspoken as well as tender. The colourful collection which consists of T-shirts, hoodies and wool suit trousers debunks violent stigmas that are associated with mental health issues. The streetwear label also manages to set a key precedent that normalises the act of talking freely about mental health issues. “Say something, ANYTHING!” is the most visible slogan that appears on many of the collection’s clothing items alongside SADAG’s helpline and contact details.

    One can only foresee that DOCC’s partnership with SADAG will prove to be ground-breaking and impactful as SADAG is South Africa’s largest mental health advocacy group. Nokana was quick to realise the fruitful results that could be produced from the relationship between DOCC and SADAG. This is due to DOCCS’s great influence on the youth coupled with the fact that SADAG has better resources and understanding to spread his message conceptually. It is with a hopeful spirit that the emergence of DOCC’s Capsule Collection can encourage and facilitate a conducive intergenerational conversation around this fundamental subject. Nokana refers to the growing partnership as one that is “still under construction” and states that “like any other relationship, you have to understand what you’re working towards and it’s not an overnight process. What I can say for now is that I want to involve them in the pop ups, activations and charitable events that DOCC is involved in”.

    Storytelling through fashion comes naturally to DOCC. The label has previously released detailed collections such as the ‘Staff Only Collection’ which is inspired by a family member who was a construction worker and is rooted in showing appreciation for the workers who literally build SA. DOCC has also released the ‘Booty Call Collection‘ which encapsulates a story about young, erratic love.

    The unexpected and unique collaboration between DOCC and SADAG is not only a motivating force but also a serious game changer in advocating for suicide awareness. DOCC’s next Capsule Collection drops in March and is tilted ‘INDUSTRY’ and is inspired by upcoming artists trying to break into the creative industry. It is quite refreshing and assuring to witness a youthful, evolving streetwear label such as DOCC remain resolute in the delivering of important messages.

    To find a support group in your area please contact SADAG (www.sadag.org) on 0800 21 22 23.

    Telephone: (011) 234 –4837

    Email: office@anxiety.org.za

     

  • Good Good Good’s latest capsule collection makes your fears glow in the dark

    Good Good Good’s latest capsule collection makes your fears glow in the dark

    Candyman, werewolves, forgetting your password and blue ticks on WhatsApp. There are few other combinations that can send shivers down the spine of a 20 something year old who operates IRL and in URL. Good Good Good know this, and so they teamed up with Johannesburg-based illustrators Koos Groenewald and Dillon Harland for their latest capsule collection, ‘GOOSEBUMPS – Millennial Horror Stories’.

    The capsule collection features 6 unique glow-in-the-dark illustrations on a classic Good Good Good white tee. It takes a cheeky poke at millennials and our obsession with all things tech, and the social interactions around this, while reminding us about the classic horror characters we used to imagine living under our beds.

    To accompany the capsule is Volume 1 of the Good Good Good Goosebumps Zine; a selection of spooky mishaps, haunted memes, cryptic tales and boring nightmares illustrated and curated by Dillon, Koos and Cape Town’s Instagram creative queens, Fatima Arendse and Morgan’s Momm.

    I had an interview with Good Good Good’s Daniel Sher about what inspired the new capsule.

    How did you decide on the concept for this capsule?

    The concept and ideas were initially inspired by Halloween, however the capsule found its true voice when Koos and Dillon sat down to brainstorm their ideas of how modern technology has affected the way we date, communicate and the way we look at ourselves.

    What led to the decision to collaborate with Koos Groenewald and Dillon Harland for this capsule?

    Koos and Dillon had been talking about doing a Halloween inspired T-Shirt/illustration collection, and coincidentally we wanted to release a Good Good Good Halloween inspired capsule. Koos and I had a conversation about it one afternoon in Johannesburg, and a couple weeks later the capsule was complete.

    With regards to deciding to work with them, Koos and I have worked on numerous projects together in the past, and I have always been an admirer of Dillon’s work. So to work with both of them on a capsule was a real treat.

    While we are on the subject of collaborators, I would like to pay special thanks to Fatima and Morgan’s Momm who we thought had the perfect style and attitude to bring the mood of the capsule to life. We simply contacted them through Instagram to see if they’d be interested in modeling in the shoot, and they ended up taking full control of all visual concepts, styling and art direction and we’re really happy with the results.

     

    Why did you decide to have a zine to accompany the lookbook and the launch of the collection?

    We had made a decision to make a maximum of 6 T-Shirts. However, there were so many ideas after the guys’ initial brainstorm that we decided to make a small zine consisting of these ideas (that never made it onto the T-Shirts) alongside the look book images. We really like some of the graphics in the zine and very well might turn them into new T-Shirt designs in the future. The zine is also an extension of the capsule, and serves as further extension of the ideas we are trying to convey through Volume 1 of Goosebumps. Lastly, and most interestingly in my opinion, I think the zine conveys just how much the collaborating artists love to draw and write.

    Considering that this is Volume 1 of the zine, does this mean that you are thinking about building on this capsule?

    Absolutely. We want this to be an annual capsule that we release every year. The idea is to bring on new artists with fresh ideas for each capsule, however this is Koos and Dillon’s baby, and so we want them to stay as involved as possible.

    When did Good Good Good join Corner Store, and why do you think this is the perfect match for the brand?

    The 2nd of March is our first day as one of the in-house brands at Corner Store. We are thrilled at this opportunity as Corner Store was founded by a group of brand owners who understand that building a sustainable fashion business requires building a culture around brands, and that is exactly what they (Corner Store & their brands) have achieved in the last 2.5 years and prior. At Good Good Good we have always aimed to adopt a similar culture building philosophy, and therefore the match is a perfect one for us.

    The collection is now available on the Good Good Good online shop and will be available at their new home, Cape Town’s Corner Store, from the 2nd of March.

    Lookbook Credits:

    Photography – Koos Groenewald

    Styling and Concept – Koos Groenewald, Fatima Arendse and Morgan’s Momm

    Models – Fatima Arendse and Morgan’s Momm

     

     

  • YOUTH 95 x K-$ Capsule Collection

    YOUTH 95 x K-$ Capsule Collection

    Next gen Cape Town Streetwear brand Youth 95 have collaborated with International playboy and DJ extraordinaire K-$ on a capsule designed to suit you and your parents. K-$ has always existed well within the realm of fashion and streetwear and who better to make the move into clothing production with, than his good homies Seraaj Semaar and Reagan Paulsen of Youth 95.

    Having referenced casanovas, mac daddies and supalovers of old as the key influence on his style, persona and musical language it’s only right that the K-$ spin on Youth 95’s signature full piece tracksuit, jumps off of the playboy logo, used as the centrepiece to the crest of Playboy Football Club. P.F.C plays on both K-$’s love for football and the hold that the off-duty-sportsman look has had on everyone for a minute.Initially the capsule was created as a K-$ exclusive, a commissioned set of flight suits built specifically for comfort, but quickly grew into a capsule made available to the public. It includes tees sporting a reworked version of the of the iconic October 1971 cover featuring Darine Sterling, the first black solo cover star in the Playboy’s history.

    The capsule drops officially and exclusively at Corner Store CPT on Friday 2 June – the drop marks a special occasion in the history of corner store, as the store will be adding a variety of new brands to their roster – Sadly, Young and Lazy will no longer be with the store as they move onto a new chapter in their story.

    Credits:

    Photography: Ian Engelbrecht

    Styling: Reagan Paulsen and Seraaj Semaar 

    Models: Aidan and Billy