Tag: Beyonce

  • African Hair: Sometimes a Statement, Other Times a Celebration of Identity

    You probably recall the tension within schools in 2016, when a learner at Pretoria Girls High School was called out for her Afro hairstyle, and its supposed contravention of the school’s code of conduct. From what I can remember, it became a huge issue in schools that led to an uproar in student-organised protests. Not only did it raise concerns about the inclusivity of schools’ code of conduct, it also aided greater conversations about the repercussions of such regulation on identity. 

    Nowadays, African hair has become a wellspring of inspiration, igniting various forms of artistic expression across disciplines. An example of this is a series of artwork created by Visual Artist and Hair Stylist  Lebohang Motaung who creates informed conversations about the politics of Black women’s hair through her depictions of hairstyles, colours and varied use of art mediums. Motaung’s exposure to established artist mentorship, both locally and abroad, has played a pivotal role in shaping her artistic style.

    Her series of artwork titled ‘Hairoines’ is ultimately a celebration of identity. She aims to inspire women to embrace their true selves, urging them to remain unchanged and unshaken by societal judgments regarding their choices in hairstyling. As a Black woman, Lebohang draws from her personal experiences, navigating the complex landscape of Black hair politics.

    Something I noticed for the first time in the artwork is the use of literal synthetic hair as a medium. I think Moatung’s employment of synthetic hair as a medium symbolises the versatility and resilience of women, demonstrating that identity is not fixed but can be shaped and reshaped in dynamic ways- each creation tells a story of strength, individuality, and the beauty that arises from embracing one’s roots. It is not only aesthetically appealing but also relevant. 

    Whether it is in a local or international context, I love that the media nowadays reflects a deeper understanding of the traditions, bonds, conversations, and pressures that women, especially those of African descent, grapple with in relation to their hair.

    African Hair
    Lebohang Motaung, Hairoines , 2023, Acrylic paint, beads and synthetic air on canvas. 150 x 110cm, Lizamore & Associates

    For example, Beyonce’s different hair looks from the music videos of her sixth studio album, Lemonade truly underpins the versatility that is African hair. If you have watched the music video for “Sorry”, you’ll notice three different hairstyles, each epitomising African culture in some way. One particular hairstyle, inspired by traditional styles of the Congo Mangbetu women, was Beyonce’s braids shaped into Nefertiti’s crown. 

    In the music video of “Don’t Hurt Yourself” Beyonce shows out in tight cornrows, adorned with edges, which also happens to be the album cover. There were plenty of lyrical moments within the album that celebrated the identity and power of African hair, and its representation of culture. 

    And then, of course, there’s the 12th song on the album: “Formation”. Natural black hairstyles, afros, “nappy hair”, perms and cornrows are all depicted in the video, even the chores of the song pay homage to baby hair and afros. Such a portrayal of Black culture cannot be taken as anything less than a message of pride.

    In an article with Vogue, Anok Yai mentions that she would prefer to wear her hair in cornrows or as an Afro as opposed to straightening her natural hair due to the damage it caused. Seems like it did not affect her career in any way, as she closed Mugler’s SS24 runway show this year, in her natural hair no less. 

    From Motaung’s artwork to Beyonce’s album, each contributes to the conversation about the changing technologies of identity-making in our contemporary society. The logic of these artists’ choices in mediums is not only informed by the subject matter of their art but also reinforces the idea of shared experience- and I think African hair is a shared experience. 

    African Hair
    Image via Twitter
    African Hair
    Image via Pinterest
  • African Space Travellers Organisation: MaXhosa SS23/24 Collection at Zeitz

    For a while now, MaXhosa Africa has been a beacon of luxury that showcases the beauty and versatility of the African continent. The brand’s mission seeks to reposition culture as a prominent and influential thought leader in society, not just for the present, but for generations to come. Of course, as these values align with BubblegumClub’s own, we have kept our eye firmly focused on the inspiring trajectory of this homegrown brand. 

    A South African knitwear brand founded by Laduma Ngxokolo in 2012, it all started as a thesis project at Nelson Mandela University. Inspired by his Xhosa heritage and the traditional male initiation ceremony, Amakrwala, Ngxokolo’s signature aesthetic is a contemporary interpretation of traditional Xhosa beadwork patterns, symbols, and colours. His collections are known for their geometric patterns and vibrant hues.

    Over the years, the brand has expanded to include not only fashion but also accessories and home decor. It has gained worldwide recognition, with Ngxokolo winning prestigious awards such as the Vogue Italia Scouting for Africa prize in 2014. His designs have been worn by celebrities like Beyoncé, Alicia Keys, and John Kani, and a MaXhosa cable-knit sweater was featured in the Museum of Modern Art’s Is Fashion Modern? (2018) exhibition in New York City.

    MaXhosa

    MaXhosa Africa recently launched its SS23/24 collection at Zeitz MOCAA in Cape Town. The choice of venue was strategic and marked the start of a significant partnership between the fashion brand and the museum, with MaXhosa’s distinctive homeware incorporated into the Zeitz MOCAA member’s lounge. This show was MaXhosa’s debut solo show in Cape Town. Held so close to their V&A Waterfront store, it was bolstered by the museum’s unwavering support for contemporary African creativity and its unique architectural design.

    The futuristic extravaganza was nothing short of stunning as models descended the museum’s central glass elevators, which served as a cosmic gateway. Drawing inspiration from African folklore, astrology and spirituality, the collection, aptly named A.S.T.O. (African Space Travellers Organisation), featured an impressive line-up of 80 looks. One of the most notable aspects of the show was the diverse range of models, representing various body types and gender identities found across the African continent. 

    The show introduced several standout pieces poised to become timeless classics for the brand. Among these were panelled knits and patchwork accents on dresses and suits. The range merged tradition with innovation, introducing new additions such as summer-ready printed t-shirts and swimwear pieces, cutouts and coverups featuring MaXhosa’s signature monogram patterns. By taking the collection to the poolside and oceanside, MaXhosa demonstrated the versatility of its design aesthetic.

    MaXhosa

    At a press conference held ahead of the show, its Founder and Creative Director Ngxokolo said, “MaXhosa Africa is at once a heritage brand and a brand that reflects the Zeitgeist in Africa, bringing the stories of the continent to an international community … We are in the business of pushing boundaries while continuing to honour our African heritage and style. We are part of the group demystifying the aesthetic that African designers cannot compete with the big players in the luxury space.”

    The event was a smash hit and saw a snazzy guest list, including media professionals and a whos who of Cape Town’s fashion, design, and art scene. Well conceived and efficiently organised, it was an undeniable testament to MaXhosa Africa’s unstoppable influence and significance within the fashion industry. With such a stellar track record of innovation and excellence, this iconic African fashion house promises a future brimming with even more transformative and neoteric undertakings. We can’t help but be left thirsting for more!

    MaXhosa

    MaXhosa

    MaXhosa

    MaXhosa