Bubblegum Club

Tag: #ARTANDBLING

  • MARIANNE FASSLER #FASSLERFABULOUS AW17 collection

    I spoke to Creative Director at MARIANNE FASSLER Lezanne Viviers about their #FASSLERFABULOUS AW17 collection.

    Tell our readers about the thinking behind this collection.

    The #FASSLERFABULOUS AW17 collection is a celebration of this Iconic brand, which is MARIANNE FASSLER and it’s 40 years of existence. #HANDSON and #CRAFTISSTILLTHENEWLUXURY are both adjectives to describe the master craftsmanship of this collection, but also the ethos of the MARIANNE FASSLER brand. Plenty of pattern, patterns disrupted, textures, Hand-beading, Hand-craft, Hand-embroidered, Hand-made, Hand-cut, Hand-dyed etc. These are the skills that make up the Brand and the focus of our AW17 #FASSLERFABULOUS collection.

    Tell our readers about the styling for this lookbook.

    A continuation of the #ARTANDBLING editorial, Lezanne Viviers further explores what’s concealed and what’s revealed through social media, this time incorporating a mirror. The mirror reflects and enhances imagery but obscures the true source of the reflection.

    The mirror metaphor suggest that media and its contents are merely a reflection of reality and forces one to have a critical view of oneself, in the form of introspection.

    Who is the MARIANNE FASSLER girl and where is she going? A question we definitely have the answers to.

    Armand Dicker, together with the MARIANNE FASSLER team, styled these shots with a ‘more-is-more’ approach, very Fassler. The central focus is placed on the craftsmanship, textures, color, pattern disruption and off coarse the independent attitude of the MARIANNE FASSLER women.

    Tell our readers about the launch of this collection hosted a few weeks ago.

    #FASSLERFABULOUS launched @LEOPARDFROCK and in true MARIANNE FASSLER style, it took shape in the form of a party at the studio. Guest were encouraged to find their #FF amongst 500 helium balloons. The launch focused on the FASSLER experience and invited guests into the studio and the new archival space, to see how and where the magic happens.

    Tell our readers about the direction the brand is going in 2017.

    ‘MARIANNE FASSLER’s career highlight is her next show,’ -Marianne Fassler.

    For 2017 our focus is on our client, giving them more of MARIANNE FASSLER with an even bigger focus on craftsmanship. #CRAFTISSTILLTHENEWLUXURY

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    Photographer: Zander Opperman
    Art Direction: Lezanne Viviers
    Styling: Armand Dicker
    Assistant: DaisieJo Grobler

  • #ARTANDBLING – Existential Articulations in the Digital Domain

    A rainbow visor: refracting, reflecting the gaze of the camera. Hues of animated pink fade into a deep navy. All interrupted by an unheard click of the shutter. Memorialized in time. Textiles of filmy lace are juxtaposed with geometric angles that clothe and cover a figure at rest. Reclining into an abyss of deep waters and rose thorns. Receding into reality.

    Abuzz with fluorescent wonder, a blue neon shop sign nestled in the Johannesburg suburb of Linden sparked the notion of #ARTANDBLING. A conceptual trigger ignited by the soft curvature of words radiant in bright light. Art Director, Lezanne Viviers, describes #ARTANDBLING as, “a glitter shaker at Art fair” a sentiment that articulates their approach to visual communication.

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    A recent visit to René Magritte’s exhibition at the Pompidou center in Paris, called The Treason of Images, prompted a response, the some of the philosophical questions raised by the surrealist artist in his work. “Les Mémoires d’un Saint, 1960 illustrates the foundation of Magritte’s questions to the realness of any image; a philosophical problem that is explored in Plato’s ‘The Allegory of the cave,’ which Magritte strives to find an answer to.”

    The Belgian artist was particularly known for placing objects in unusual contexts as a visual strategy to undermine constructed philosophical assumptions about the nature of reality. The juxtaposition of normalcy and meticulous painting technique in relation to absurdity created a dynamic tension that leads one to constantly question representations of the real.

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    “To us, the digital sphere draws a similar curtain to that of Magritte’s, Les Mémoires d’un Saint…we are never sure that what we are seeing is real. That in itself has become our current reality. Uncertainty. Self-doubt.” Lezanne argues that this flux has created a context in which users of digital space and curated media are compelled to construct their own reality.

    In the seemingly surreal and explorative editorial, #ARTANDBLING utilized the technique of Trompe-l’œil – a practice that uses realistic imagery to create an optical illusion. “By staging a surreal image of unexpected objects, the absurdity or chance of their encounter, challenges the viewer as to how these images were created.” The dynamic between edgy criticality and whimsy creates a delightful composition of fictioned reality. “Like Magritte, we like to challenge classical ideas of beauty.”

    “To achieve harmony in bad taste is the height of elegance”

    – Jean Genet.

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    Credits:

    Johannesburg based creative team,

    Concept and Art Direction: Lezanne Viviers 

    Photographer: Hanro Havenga, Model: Megs Woolley

    Styling: Daisie Jo Grobler and Lezanne Viviers

    Make-up: Annice Make-up and Sibella Weber 

    Post-Production: Lezanne Viviers

    Clothing: MARIANNEFASSLER, DaisieJo, stylist’s own

    Inspired Artist: Marlene Hettie Steyn, Georgina Gratrix