The word crayons conjures images of fun and free expression. Raees Saiet, the founder of the Crayons streetwear label has taken this to heart. For the Crayons launch event in 2013 they released colourful limited edition t-shirts and dungarees, while another pop-up incorporated a screening of Home Alone.
Crayons latest release is a new set of t-shirts, sweaters and caps. The focus is on classic colours and technical designs. Simple, yet stylish, white, blue and black. The visual design on the new wear is similarly understated. The shirts and sweaters are framed with detailed abstract design patterns. Black snapback caps are embroidered with a stark label of three white crayons. As with all the best streetwear, its aesthetic is low key but expertly defined. It’s bound to make a strong impression wherever the wearer chooses to casually flaunt it!
This latest shoot was done in collaboration with Upper Echelon, another Cape Town based street couture label. The label was founded by Ahley Benn and Keenan Appollis and is driven by a desire to put street wear of a new level of influence. As they describe it themselves their brand is ‘’ aimed at enlightening individuals through designs that tell a story, while simultaneously opening individuals minds to what is relevant and most times overlooked in today’s society.’’ One of their most successful products to date has been the Indigo snapback, a classic black hat with an alluring green underbill. For Winter 2015, they dropped the ‘ It’s Dark Outside Collection’, providing minimalism for the winter months. Their latest collaboration with Crayons is a meeting of two groups with a shared commitment to craft and quality.
The collection will be available at DIP ST and for more images visit crayonsclothing.tumblr.com
