Pop Caven is a streetwear brand that combines pop culture, cheeky plays with typography and African histories in their collections of tees and sweatshirts. Started in 2016 by sisters Joan and Doreen Caven, the name for the brand is a showing of gratitude towards their father who they credit for nurturing the “pop culture loving, classic film…
After starting off at Central Saint Martins studying womenswear print, GOOM designer Goom Heo reevaluated her position and felt the need to click pause. Being completely open about the fast-paced fashion lifestyle and the pressure that can come from being pushed into spaces that one is not ready for, Goom turned down potential placements with…
Born from the courage to disrupt the design DNA of adidas, the Deerupt leads the way as a new silhouette injected with bold colour. Reinventing the structural mesh from the soles of 80s running styles, the design process for the Deerupt pushed the philosophy of archival referencing to new heights. Taking a single idea from…
Intersecting lines flow into form. Revealing subtleties of the figure. Long limbs extend from folds. Striking asymmetry. Frills unfurl in contrasting shades of flesh. Swedish artist and designer, Mina Lundgren, is the founder of Notion of Form. She begins the design process by, “investigating how a theoretical approach of how diversity and multiculturalism can be…
adidas Originals have brought out a new lifestyle option – the Deerupt. This completely new silhouette takes archival referencing to a higher level, resulting in a fresh take on grid design. The Deerupt holds the grid as a central design feature, initially brought to the public eye with 80s running styles such as the New…
For their first season in 2017, the new fashion label Section 8 was surrounded by a cloud of mystery, as the designers wanted to remain anonymous. However, Vogue managed to do some digging and found out that London designer Ryohei Kawanishi and stylist Akeem Smith are rumoured to be a part of the team. The decision for the…
adidas Originals have released a brand-new silhouette for 2018, the second drop of Prophere. To support its launch adidas Originals commissioned art director, photographer and stylist, Gabrielle Kannemeyer to create a lookbook. Gabrielle captured some of her friends and collaborators who are multidisciplinary practitioners. The lookbook features Da Da Shiva, Luh’ra, Siya Andi Biyela, Chester…
Pale, rocky landscapes. Oversized garments gently hanging onto shoulders. Transparent fabrics floating in sync with the wind’s rhythm. An arm outstretched, inviting viewers into a sandy dreamscape. The editorial ‘Culturist Flows’, conceptualised by writer and stylist Tina Tshangela, sees her taking on the role of the one in front of the lens. This allowed her…
Yellow. The colour of sunshine, warmth, happiness and OH OK‘s Summer collection. This is what makes the title for the lookbook – ‘Mellow Yellow’ – so fitting. Although the label is still in its infancy stage, having only launched last year, they are running full steam ahead with their designs. Similar to the garments featured…
Trigger Warning: This article contains subject matter pertaining to depression, anxiety and suicide. The unconventional local streetwear designer and creator of DOCC, Nokana Mojapelo has done it once again. DOCC has recently released its 2018 Capsule Collection in partnership with the South African Depression and Anxiety Group (SADAG) with the leading intention of promoting suicide…
Candyman, werewolves, forgetting your password and blue ticks on WhatsApp. There are few other combinations that can send shivers down the spine of a 20 something year old who operates IRL and in URL. Good Good Good know this, and so they teamed up with Johannesburg-based illustrators Koos Groenewald and Dillon Harland for their latest…
Next gen Cape Town Streetwear brand Youth 95 have collaborated with International playboy and DJ extraordinaire K-$ on a capsule designed to suit you and your parents. K-$ has always existed well within the realm of fashion and streetwear and who better to make the move into clothing production with, than his good homies Seraaj…
