In their Litephase 4.1 lookbook 2BOP explores interesting ways of presenting a collection that is predominantly made up of t-shirts. Luke Doman explains that they were “trying to make the t-shirt the focal point without producing a bunch of straight up product shot type portraits”. In this lookbook the emphasis is on being able to wear a t-shirt in an interesting way “without the wearer having to be extra”. To create a sense of continuity in the 2BOP story, they worked with models that the brand has shot with before. “I really like brands who use characters to deliver their story, so the continuity was an important aspect. Introducing one or two new characters was also fun,” Luke explains. These characters are presented in a setting that is a contrast to the urban, heavy imagery they have been doing of late. “Calm and vulnerable were words we used to describe what we were going for, kind of how you feel when you’re in your room in your underpants on Sunday.”.
The collection takes cues from mid ’80s to early ’90s home computer and arcade gaming, taking it back to the label’s roots as a t-shirt brand. “We also reference some of our favourite video game developers from that era and their logos, as well as the colour palette of the era,” Anthony Smith explains. Be sure to keep up with the label to see how they explore new terrain with their womxn’s line, and combine Ulfah Davids’ minimalist design aesthetic with their classic sportwear silhouettes.
Photography: Kyle Weeks
Styling: Luke Doman and Seraaj Semaar
Models: Casey Redlinghys, Haneem Christian, Niyaaz Dramat, Shannon Kobison and Kelli Storm
