“Earn your letters and kick it behind the bleachers with bold badging and icons that starkly contrast against smoky blues, greys and blacks.” The brand articulates confidently.
The contemporary brand Superdry works to create high quality products fusing Japanese inspired graphics and vintage Americana with British style sensibilities. Characterised by the use of superior fabrics, unique detailing, authentic vintage washes, leading hand illustrated graphics and tailored fits – allowing for diverse ways of styling their pieces. With this distinctive nature, the brand has gained exclusive appeal and an international celebrity consumer following.
Using a collection of 5 t-shirts as a starting point for the brand they have since grown to the creation of thousands of designs to date. Ultramodern technology is met with old school techniques resulting in every garment’s personalised Superdry stamp of magic.
This season the brand is focused on the ready to ride coverings of the Varsity collection. A modern blend of sporty, pieces taking their influence from college culture – featuring high impact graphic jumpers, ready to wear ripped denim designs and leather bombers. The difference is in their hand drawn icons and graphics created in the Superdry Art Department, here each garment is given the signature Superdry attentiveness.
For that ultra-chic look of effortless style and comfort as well as affiliation with college culture and the stars, look no further, choose Superdry.
Credits:
Photography & Styling: Jamal Nxedlana
MUA: Katelyn Hughes
Hair Stylist: Nomasonto Malefo
Assistant Stylist: Lebogang Ramfate
