WeHeartbeat is a multi-media music platform encompassing a concept record store, live events, creative workshops, merch and exhibitions. The company is an international collective promoting black music and culture and will be celebrating its 4 year anniversary this April, with events hosting the Mellow Orange Crew (L.A) in Johannesburg and Cape Town.
Here’s a mix is by Ohmega Watts, it’s the first of a four-part of a series curated by both Mellow orange and WeHeartBeat for the anniversary.
This company is steeped in the sounds of black music including jazz, hip hop and soul. Through promoting events which feature excellent artists including Zaki Ibrahim, Eric Lau and Nonku Phiri, WeHeartBeat has become a fixture on the electronic and hip hop scene, a happy medium for heads and dancers.
An event they hosted featuring Young Fathers is a highlight of my 2015, the show raised the roof in King Kong for an epic experience. The beauty of the brand is the welcome alternative they offer to the pressurized pubs and clubs that dominate public social interaction; places pushing alcohol rather than artistry.
WeHeartBeat have integrated the soul and rebellion of black music into their brand; engendering spaces and events that stand out as celebrations of music and diversity.
The WeHeartBeat store in Melville, is all wooden, with records featuring everyone from FKA Twigs to Blu and Exile stacked all over the walls. Go see it, you might score an opportunity to have tea with the founders; Dominique Soma and Sims Phakasi. 4 years of life, love and beats is no mean feat. To many more beautiful, soulful occasions and spaces celebrating the rich heritage of black culture and music.
